Silver tin sitting upright on a white surface with a cement background. Tin is labeled with Sad Girl Co. branding.

smile darling.

Welcome to Sad Girl Co. where our mission is to make you feel naturally beautiful every day.

Shop Now

About Sad Girl Co.

Dreamed up in 2021 and founded in 2022, Sad Girl Co. was created by sisters Kristina and Tayler Martin. These two self-identified sad girls strapped on some lab goggles and entered the kitchen armed with ingredients to make clean skincare products. And that is how our first product, Gloomy Cloud Whip , was born.

Our goal is to bring you simple, natural products without all the additives and crap that make us sad. Products where you can look at the label and recognize every ingredient in it.

Welcome to Sad Girl Co.


Make sure to check out our Instagram to see where we'll be popping up next!